In March 2019 was released a new Google Core Update, read below to learn more about it, and how you can cope with it.
What is this new Google Broad Core Update?
Unofficially named as the ‘Florida 2 Core Algo Update’ by Brett Tabke of Pubcon after the first tremors have been observed on March 12, 2019, Google announced and renamed this update as the ‘March 2019 Core Update’.
We understand it can be useful to some for updates to have names. Our name for this update is “March 2019 Core Update.” We think this helps avoid confusion; it tells you the type of update it was and when it happened. — Google SearchLiaison (@searchliaison) March 15, 2019
Why did Google release the March 2019 Core Update?
First, it’s important to understand that Google releases algorithm at multiple occasions per year, in an effort of improving its search results quality. Sometimes it is heavily noticed (like August 2018 ‘Medic Update’) but most of the time it stays unnoticed.
To define simply a Broad Core Update, we can say that it doesn’t target any specific niche, market or quality signal. By this definition, the infamous Panda (Content-focused) and Penguin (Backlinks-focused) Algorithm Updates are not Broad Core ones.
So what is the impact, what to do if you’ve noticed a drop on your website’s SEO performance, and how can you protect yourself from future Google (Broad Core) Updates?
FAQ: Broad Core Update
According to Google and many other SEO experts, knowing that Broad Core Updates are affecting no specific niche nor ranking signals, there is “nothing to fix“. There is indeed not one unique aspect of your website that you need to fix, but it would rather concern your overall SEO strategy, multiple aspects of your current SEO efforts (On- and Off-Page, Technical or Local SEO).
If you are constantly implementing SEO tactics you should always see some kind of effects, but remember: SEO takes time! If it has been stagnating for quite some weeks, despite your multiple efforts; it is time to dig in it and define what prevents you from leveling up your business.
Key elements include: stay up-to-date with SEO news, have a clear long-term SEO strategy, and understand Google guidelines. If you feel you don’t have the time or the tools to respect those key elements, SEOsmann Consulting is here to support, guide, and train you to be safe from future Google Updates, by using various white-hat SEO tactics, ensuring your long-term success.