SEO is a long-term strategy. It takes time, effort, and patience to see results. If you want to be in the top spot for your target keywords, you can’t expect results from only one month of work—you need to continually update your site and optimize it for search engines. However, some companies still prefer paid advertising over organic search engine optimization (or even both!). To help you decide which type of marketing will be best for your business, let’s explore the benefits of doubling down on SEO efforts vs. Paid Advertising.
Increasing your visibility, credibility, and authority
In addition to increasing your visibility, credibility, and authority, SEO also has the following benefits:
- Increase your rankings. The better you rank on search engines, the more people will see your business and potentially become customers.
- Increase brand awareness. The more people who know about your company, the more likely they are to consider using your services or buying from you in the future.
- Increase brand loyalty. If potential customers know what makes you different than other businesses in your industry or geographic area, they’ll be more likely to choose you over them — especially if they’re already familiar with what makes you great!
SEO is about answering existing questions from your audience (pull marketing)
The crux of SEO is that it’s about answering questions that people are asking. The more relevant your content is to their search queries, the higher it will rank in organic results. That means you have to understand what people are asking and be able to provide answers that are both useful and helpful to them. If you can do this effectively (and regularly), then you’re likely going to see some positive changes in your organic traffic numbers.
All of this is great news because it means you don’t have to spend a ton of money on ads; instead, you can focus on creating valuable content for your customers! If done right, paid advertising will become an unnecessary expense down the road.
Long-term benefits from doubling down on SEO
In the long run, doubling down on your SEO efforts will pay off in a variety of ways. It’s important to note that SEO is not about driving traffic and getting people to click on links. Rather, it’s about creating content that answers questions from your audience and helps them solve problems or learn more about what they’re interested in. The best part? By doing this, you’ll be able to capture their attention over time rather than losing it after a few clicks because they don’t find what they were looking for.
The benefits of doubling down on your SEO efforts vs. paid advertising include:
- Long-term benefits from doubling down on SEO
- Generating organic traffic without paying for advertising; it costs less and the ROI is higher
Some companies need to double down on both
Some companies need to double down on both SEO and paid search. Others can’t afford to do that, especially as a startup looking for funding, or prefer not to. If you’re in this boat, your best bet is probably going to be focusing on organic rankings.
If your company has the budget and you want all the traffic possible, then invest in both SEO and paid marketing efforts. The two work well together because they complement each other in different ways: Google likes fresh content that people are engaging with (and sharing), so make sure you create relevant new content regularly; meanwhile, Google also likes it when users click on ads for your brand—so if you implement an effective paid advertising strategy as well as an effective SEO strategy, then you could potentially capture more of those qualified clicks from people who found what they were looking for via organic search results but clicked through anyway just because they liked what they saw!
Double down on your SEO efforts for a long-term strategy.
- SEO is a long-term strategy.
- SEO cannot be done just once, it’s an ongoing effort that requires consistent progress and improvement.
- It takes time to see results from your efforts, but the benefits of continued growth in organic traffic will outweigh any short-term gains from paid advertising in the long run.
Check out the article on SEO misconceptions you, as a startup owner, might have.
Conclusion
There are a lot of different types of SEO, but there is one thing that remains constant: it can be time-consuming and frustrating. However, the benefits far outweigh these challenges when you’re trying to get more traffic (and conversions, let’s not forget those) to your website or blog. If you have only started with SEO efforts on your site so far, then it’s time for more aggressive action in order to compete with other sites in your niche!
“SEO takes time, but if you want better results from your site then it’s worth the effort.”
