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7 Principles of SEO by Design: Optimizing Your Website for Success

“The best content isn’t just optimized for search – it starts with search” SEO by Design is a proactive and preventive approach to search engine optimization that seeks to embed SEO principles into the design and architecture of websites and online business practices. Just like Privacy by Design (from which it is freely inspired), it …

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Benefits of doubling down on your SEO efforts vs. paid advertising

SEO is a long-term strategy. It takes time, effort, and patience to see results. If you want to be in the top spot for your target keywords, you can’t expect results from only one month of work—you need to continually update your site and optimize it for search engines. However, some companies still prefer paid …

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